Animation

The Benefits of Working With An Animation Studio

Embarking on an animation project and not sure where to start? There are a number of different things to keep in mind when you’re about to begin on your video animation. Before you settle on your animation studio there are a few questions you need to ask yourself, like what kind of animation are you after? What kind of budget do you have?

Let’s start with the cost. Working with an animation studio can cost less than working with a number of freelancers. If you are outsourcing the entire animation production process, it can be incredibly expensive hiring several freelancers to work on the project. You also have to manage the project yourself which will take up your valuable time and resources.

With a studio, you’ll liaise directly with their producer who will take care of all the ins and outs of working with the illustrators, animators and editors. This will drastically reduce the time that you have to spend managing people and free up a lot of your time, not to mention taking away all of the stress!

Another benefit of working with an animation studio is that you have more control over the creative process. Because you are using animation as opposed to actors, the movements and actions will be precisely what you envisioned to begin with. The vision is truer to your idea of the video because the animators simply animate the illustrations you initially approach them with.

When researching studios to work with for your animation project, you should assess the different types of animation that the studio offers. You may have in mind the style of animation that you require for this particular project, and that might drive the decision that you make. Types of animation typically offered by animation studios include: whiteboard, 2D, 3D and stop motion animation. Ensure that you check out the company’s previous clients, watch their showreel and look at their portfolio to understand the type of work they are capable of.

Animation can be a great way to seamlessly incorporate your logos or colour scheme. This can have a very positive impact on your company’s image. Your audience will respond positively to subtle and clever branding.

What’s more, web videos can be shared throughout the web through social media channels. With your logos and branding incorporated into it, an animated video can be the perfect way for potential customers to advocate your brand. With viewers of the video acting of their own accord, they are extending the reach of your company – for free! Depending on the animation studio that you choose, they may offer some assistance with video marketing and at the very least, they will advise you on the most appropriate social networks or sites to host the video.

With such great credentials, what are you waiting for? Start researching animation studios today and see how you can benefit from this trend.